Microsoft Dynamics™ CRM Differentiators

Microsoft Dynamics™ CRM Differentiators

• Goes beyond simple Sales Force Automation (SFA) to enhance productivity:
  Native integration with familiar Microsoft Office applications designed to improve user productivity. Microsoft Dynamics CRM is designed to provide a transparent CRM experience that minimizes switching between applications, and that users actually want to use. Powerful workflow and automation features that are designed to work with third-party systems, where large portions of customer data often resides.
  
• Data ownership, security features, and regulatory compliance: Customer data is one of the most important assets of any business. Microsoft Dynamics CRM is designed to give customers full control over the security and physical location of their data. With Microsoft Dynamics CRM, customers can choose where their customer data physically resides not locked into a third-party hosting company of the vendor’s choice.
  
• True choice in deployment options: Microsoft Dynamics CRM offers hosted, on-premise, or hybrid deployment options and is globally available through a broad ecosystem of local, knowledgeable solutions partners. A common architecture and data model that supports each of these deployment modes means that the customers‟ data is not locked into any single deployment option.
  
• Total cost of ownership: Deployment options allow customers to choose from rent and buy models, while the Microsoft platform can reduce user training and technical integration costs. Microsoft Dynamics CRM is designed to protect customers from hidden costs as all Microsoft developed CRM capabilities are included in the license price.
  
• Standards-based world class technology platform can help reduce future risk for support, interoperability, and upgradability.
  
• 3 million+ .NET developers worldwide: Broad support for .NET architecture facilitates availability and price competitiveness of technical resources. Platform ubiquity can also help reduce training costs by utilizing existing resource skills that can be applied to multiple IT needs beyond CRM.
  
• Large Microsoft solutions partner and customer ecosystem: 750,000 solutions partners, 2200 user groups, and 400 community Web sites globally.
  
• A stable, established, profitable vendor that is committed to delivering immediate value as well as customers’ long term success. Microsoft invests approximately $5 billion a year in research and development