Microsoft Dynamics CRM has been positioned in the Leaders quadrant of the Gartner Inc.

Microsoft Dynamics CRM has been positioned in the Leaders quadrant of the Gartner Inc. CRM Customer Service Contact Centers 2009 Magic Quadrant, a research report that looks at contact center desktop software for customer service and support that is best suited for different economic situations.

“As a result of the economic slowdown, business leaders are focusing on the central role of customer service to simultaneously lower costs and build customer loyalty,” said Michael Maoz, vice president and distinguished analyst, Gartner Inc. “The loss of a profitable customer, or a potentially profitable customer, is expensive and preventable. The contact center, which integrates and synchronizes post-sales customer interactions, is the most critical flash point for the customer relationship.”

“Business leaders are being challenged to drive higher customer satisfaction and retention while their budgets are under pressure,” said Brad Wilson, general manager of Microsoft Dynamics CRM at Microsoft. “Microsoft Dynamics CRM delivers powerful customer service solutions through either on-premises or on-demand deployments, enabling more choice and flexibility for our customers and partners with a rapid time to value.”

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